Custom Designs to Help You Bounce Back Made in USA Now is the time to try a lightweight coaster. If you are clearing tables, tossing all the disposables, and disinfecting the table and chairs, then a lightweight coaster is right for you. Especially now. CDC is recommending disposable food service items whenever possible. We are [...]
Turning up the heat with Matchbook Advertising So your ad budget has been cut. The pandemic has shifted dollars from ad spend to necessary operational or administrative costs. Maybe you are so unsure of how the recovery is going to unfold, so you are holding onto your cash. Or your boss has simply said “No” [...]
The PPAI Expo is just around the corner, and Atlas Match is preparing some new items to bring to the show. You might be wondering what the 80-year old manufacturer of matches could be doing that is new. The addition of new printing equipment and upgrades to the assembly process have opened up opportunities for [...]
The first step is always to gather your creative ideas, and sit down with the template. Your creative process might include looking at samples of other matchbooks, browsing the website for ideas, or consulting your marketing plans. Will your matchbook promotion be part of a single event? Or maybe a seasonal focus, featuring a summer [...]
There was a time when advertising impressions had nothing to do with Google. In fact, print and television owned the space advertising market. Matchbooks were a common and prominent steadfast advertising medium. Now digital and non-digital share the space, and cost per impression or CPI is constantly monitored and analyzed. The matchbook industry has proudly touted [...]
Happy New Year! Visit us at the PPAI show in Las Vegas, January 16th to January 18th. We are in the same location - next to the food bar and the restrooms - in corner booth #4650. Stop by to take advantage of show specials. Learn what is new with Atlas Match in 2018. Let [...]
We all know hard difficult it is to break through the clutter of constant promotional messages targeting your customers today. Even with the precision of Facebook advertising and Google Adwords, companies need more and better ways to reach customers. Unique and creative ways to break through the clutter. How can companies, both large and [...]
