Use matchbooks to promote your restaurant, and put the phone number right in the palm of your customer’s hand. The keepsake will remind them of your restaurant hours, or the phone number to call in a reservation. Forgotten address? It is on the matchbook, just take a peek inside the cover. People collect matches. So give them a keepsake they will want to take home with them. Tasting Table, a food and drink enthusiast company, heard from restaurateurs how diners will pick up a matchbook on the way out the door, and not a business card. Matches are tiny pieces of art. Matches are a tangible keepsake, to remind you of that delicious meal or that special occasion. Matches are vintage. And vintage is trending.
Designers are tying high-end matches into other promotional and branding programs for their clients. In Atlanta, Georgia, chefs and managers are handing out unique, clever, and carefully designed branded matches that set them apart from others in the local dining scene. It is a total package designed to leave a lasting impression.
See you in Vegas!