Translating Values into Business Strategy You can’t survive in the match industry without having deeply held values. Not only do we have a long-standing commitment to the industry and matches as the last American producer, but we have 6-core values we live by: Communication Innovation Adaptability Teamwork Dependability Positivity It is no accident that the [...]
Even in a pandemic, matches are a good choice for restaurant advertising. What else can you send your customers home with? A business card doesn’t have the same effect as a real product bearing your restaurant name and logo. And now, during a pandemic, is the time to customize the message. Make it personal. A [...]
Custom Designs to Help You Bounce Back Made in USA Now is the time to try a lightweight coaster. If you are clearing tables, tossing all the disposables, and disinfecting the table and chairs, then a lightweight coaster is right for you. Especially now. CDC is recommending disposable food service items whenever possible. We are [...]
Turning up the heat with Matchbook Advertising So your ad budget has been cut. The pandemic has shifted dollars from ad spend to necessary operational or administrative costs. Maybe you are so unsure of how the recovery is going to unfold, so you are holding onto your cash. Or your boss has simply said “No” [...]
There is a difference between Advanced Manufacturing and Traditional Manufacturing. Some companies even think there are different types of "traditional" manufacturing. For our purposes, we agree in calling Advanced Manufacturing those shop floors using robotics and other advanced technologies. But at D.D. Bean where we make the Atlas Matches we disagree with identifying "innovation" as [...]
Spark Your Creavitiy Somewhere, in the depths of your mind, is a Tiny Artist. And that Tiny Artist wants to create #tinymatchbookart. Why? Because, like any book, the matchbook conveys ideas and messages and images. Some matchbooks display a relaxing landscape or other lovely scene. Some matchbooks are covered in beautiful colors and designs. Some [...]
Do you like to collect keepsakes, to remind you of a special trip or another happy time? If you do, and your memorabilia of choice is matchbooks, then you might be a Phillumenist. Collectible Matchbooks Collectors love to compare notes, and share details about their collections. Searching the internet, you can come across any variety [...]
The PPAI Expo is just around the corner, and Atlas Match is preparing some new items to bring to the show. You might be wondering what the 80-year old manufacturer of matches could be doing that is new. The addition of new printing equipment and upgrades to the assembly process have opened up opportunities for [...]
AMERICA’S MATCH COMPANY Almost since the time of its invention in 1892, the matchbook has played an important role in the history of the American promotional products industry. First used as an advertising medium in 1895 when actors from the Mendelson Opera Company in New York City pasted photos and slogans on a couple of [...]
Every year we ask ourselves - do we need to exhibit at the trade show? It is expensive. It is time consuming. It is exhausting. And it is the one time we get to see our friends in the promotional products industry! Go PPAI! This is still a face-to-face business. The internet has made it [...]
