Turning up the heat with Matchbook Advertising So your ad budget has been cut. The pandemic has shifted dollars from ad spend to necessary operational or administrative costs. Maybe you are so unsure of how the recovery is going to unfold, so you are holding onto your cash. Or your boss has simply said “No” [...]
Spark Your Creavitiy Somewhere, in the depths of your mind, is a Tiny Artist. And that Tiny Artist wants to create #tinymatchbookart. Why? Because, like any book, the matchbook conveys ideas and messages and images. Some matchbooks display a relaxing landscape or other lovely scene. Some matchbooks are covered in beautiful colors and designs. Some [...]
The first step is always to gather your creative ideas, and sit down with the template. Your creative process might include looking at samples of other matchbooks, browsing the website for ideas, or consulting your marketing plans. Will your matchbook promotion be part of a single event? Or maybe a seasonal focus, featuring a summer [...]
